How to Be a Government Spokesperson

You can communicate the messages of your agency to the media. Learn how to master every media encounter. | taught by TJ Walker
  • 58 Videos
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Course Curriculum

Overview
04:41
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Conclusion
03:29
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Course description

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters' questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

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Instructor

TJ Walker
TJ Walker

The Speaking Channel is the home to all things speaking.

Media Training Worldwide is a leading media and presentation training firm.

Specialties: Columnist, keynote speaker, commentator on all things speaking related

TJ Walker

tj@mediatrainingworldwide.com

+1.212.764.4955