Course Description

This "How to Hire a PR Firm" course will walk you through, step-by-step, everything you need to do to find and hire the best public relations firm for you or your organization. There are thousands of PR firms in the world. This course will help you narrow down the right ones for you to approach, and then interview and then, ultimately, select one. Nothing is worse than attempting a new PR campaign with the wrong PR firm or no PR firm. That is why it is essential to go about your selection process in a rational way.

About the trainer

TJ Walker does not own or work for a PR firm. Therefore the advice in this course is not a thinly disguised plug for any one PR firm. In his role as a media trainer and senior media strategist, Walker is frequently asked by major corporations, governments and NGOs around the world to help in the process of PR firm selection.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.***“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

Course curriculum

  • 1

    Overview

    • Overview

    • Business Goals

    • Competition PR

    • Budget

  • 2

    Meetings

    • Meeting Invites

    • Give Budget Guidance

    • The Meeting

    • More Meeting Notes

    • Proposal Request

  • 3

    The Relationship

    • References

    • Sign Contract

    • How to Work with the PR Firm

  • 4

    Conclusion

    • Conclusion

    • Feedback

    • Bonus Course