Course curriculum
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1
You Will Master the Media
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00 Promo Complete Media Training Master Class - Confidence on Camera
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1 Quick Wins! Look Thinner on Camera, Easy Sound Bite Solutions, Pro Rehearsals
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2 You Can Look Great, Shape a Message, Answer Questions and Speak in Sound Bites
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3 Here Is How to Get the Most Value Out of This Course
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4 Doing This One Thing Will Give You Total Confidence Before Any Media Appearance
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5 It's OK To Feel Uncomfortable On Camera - Here's How to Get Over It
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Complete Media Training Master Class Promo Video
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2
Look Comfortable, Confident and Relaxed In Front of Every TV and Video Camera
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7 Sell the Message by Selling the Messenger
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8 Sit Like This to Look Your Best
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9 Here Is Where to Look On Camera
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10 Never Look Bored or Scared Again
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11 Move Like a Seasoned TV Pro
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12 Never Let the Seat Swallow You Up
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13 Standing In Front of the Camera With the Greatest of Ease
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14 Dressing for TV and Video Success
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15 Your Turn to Be On Camera
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16 How the Media Pros Rehearse Their Interviews
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3
Makeup Is For Everyone
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17 Here is Why You Need Makeup for TV and Video
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18 Makeup Tips Just for Women
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19 Makeup Tips Just for Men
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20 Figure Out What Makeup Needs You Have
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21 Your Makeup System
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4
You Can Create The Perfect Media Message
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22 Accomplish Your Goals With The Right Message
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23 Anticipating the Reporters' Questions
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24 Creating Messages The Media Will Find Irresistible
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25 Find the right Message for Your Audience
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26 Stress What Is Important to YOU
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27 You Have Solved the Problem
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28 Results Won't Speak for Themselves, But You Can
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29 The Power Of Your Positive Messaging
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30 Brainstorming Your Message Points To Get the Best
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31 The Venn Diagram for Messaging Success
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32 Summary of Messaging Elements
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33 Your Turn to Brainstorm Your Messages
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34 Time to Test Your Messages Out Loud
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5
Even the Toughest Questions Can Be Answered Easily
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35 Never Stress Over the Questions Again
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36 Your Turn to Ask Questions
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37 Pick the Easiest Question for You
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38 Use a Cheat Sheet And Never Get Caught
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39 Never Call Yourself a Crook
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40 Never Lose a Media Debate By Not Debating
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41 Make 'I Don't Know' Your Best Friend
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42 Always Be Moving Toward Your Message Points
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43 Brief and Bland Can Be Best
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44 Three IS the Magic Number
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45 The Ultimate Skill - Rewriting the Question
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46 You Don't Have to Control the Interview - Just Control Your Own Mouth
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47 And One More Thing...to Avoid
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48 Summary of Answering Tactics
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49 Demonstrating Your Answering Abilities
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6
Get the EXACT Sound Bites and Quotes You Want in Stories
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50 The Most Important Part of Your Media Prep
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51 Bold, Action Words Will Get You Quoted
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52 How Do You Really Feel About This
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53 For Example...
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54 Attack!!! Attack!!! Attack!!!
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55 Absolutes Are Absolutely Easy to Get Quoted
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56 Cliches Might Not Impress Your English Teacher, but...
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57 Laugh Your Way to Media Success
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58 What Else Is a Great Way to Get Quoted
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59 Analogies Are Your Friends
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60 Learning Moment
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61 Pop Culture References are Irresistible to Reporters
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62 Summary of Top Ten Sound Bite Elements
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63 Sounds Bites Are a Means Not an End
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64 The Five Potential Outcomes of Every Media Interview
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65 The Perfect Media Mindset
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66 Test Your Sound Bites
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67 Your Turn to Create Sound Bites
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68 The Three Simplest Sound Bite Patterns Are...
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69 Total Sound Bite Failure
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70 Putting Your Sound Bites Together
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71 Summary of Course So Far
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7
How to Rehearse and Practice Media Interviews
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72 How to Rehearse and Practice Media Interviews Overview
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73 Find a Practice Partner
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74 Video Is the Solution
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75 Practicing On Video Is Useless, Unless You Do...
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76 Fixate on the Positive
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77 Practice on Video
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78 Focus On Just One Thing
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79 Keep Refining
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80 Finding the Time to Rehearse
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81 Hold Up the Mirror
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8
Assessment Forms to Help You Grade Yourself and Others
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82 Assessing media performance Overview
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84 Posture
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85 Eye Contact
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87 Hair
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86 Clothing
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88 Face Movement
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89 Head Movement
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90 Gestures
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91 Body Movement
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92 Voice Volume
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93 Energy
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95 Variation in Tone
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96 Pauses
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94 Proper Breathing
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97 Speaking Speed
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98 Confident
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99 Comfortable
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100 Answer Questions
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102 Verbal Tics
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101 In The Moment
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103 Easy to Understand
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104 Easy Transitions
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105 Enthusiastic
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106 Engaging
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107 Worthwhile Message
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108 Simple Messages
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109 Examples
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110 Stories
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111 Simple Words
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112 Sentence Structure Variation
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113 Biz Speak and Fillers
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114 Repeat Questions
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115 On the Defensive
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116 Promote Cause
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117 Most Important. Sound Bites
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9
Frequently Asked Media Training Questions
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119 What Do I Do With My Hands
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120 Do I Have a Face for TV or Radio
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121 Do You Have to Stick to All 3 Messages In Every Answer
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122 Is It OK to Walk Out During Media Interview
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123 What If You Have an Itch During a TV Interview
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124 What Do You Do If Your Earpiece Pops Out During an Interview
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125 What If You Get Thirsty During a Media Interview
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126 Should You Shake the TV Host's Hand After the Interview
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127 Why Do You Hate Teleprompters
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128 Should You Mention the Reporter By Name During the Interview
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129 Is It OK to Say 'That's a Good Question'
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130 What Is the Difference Between People Who are Good at Interviews Versus Great
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131 How Do You Stall a Reporter
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132 What is the difference Between YouTube and Facebook Video
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133 Should You Memorize Your Messages and Sound Bites
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134 What If You Have to Do an Interview In Another Language
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135 What Does Off the Record Mean
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136 How Do You Plan an Ad Lib
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137 What Can I Not Teach People
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138 What does On Background Mean
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139 What Does Not for Attribution Mean
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140 What do You Do If You Were Misquoted
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141 How Do You Decide Whether to Do a Media Interview
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142 What Is the Wrong Thing to Focus On
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143 How Can I Get to Be a TED Speaker
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144 What Do You Do If a Reporter Makes a Factual Mistake
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145 When Is It OK To Say NO Comment
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146 How Do You Establish Ground Rules With Reporters
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147 What Is the Difference Between Media Training and Public Speaking Training
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148 Why Does Skype Video Look so Bad
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149 What Is the Best Video Editing Software
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150 How Did You Get To Be So Smooth and Professional On Camera
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151 What Is My Favorite Medium
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152 Who Is the Best Speaker of All Time
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153 Can You Lie to The News Media
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154 Can You ask Reporters to Read Back Your Quotes to You
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155 Do You Have to Wait for Reporters to Call You
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156 What is the Number One Mistake Most People Make Going Into Interviews
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157 What Are Little Distractions People Make
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158 Do You Get Nervous Before a Media Interview
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159 What Are the Top Three Blunders People Make
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160 What Is the Most Important Thing To Know About Lighting
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161 What Is the Best Video Camera to Use for Media Training
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162 How Can You Be More Concise During a Media Interview
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163 What Is Media Training
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164 What Do You Do If You Are Nervous Before a TV Interview
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165 Where Do You Look During a TV Interview
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166 How do You Tell If Your Media Interview Was Effective
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167 What Do You Do If You Forget What To Say
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168 Should You Wear Glasses During an On-Camera Interview
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169 Should You Take a Beta-Blocker, Drink Alcohol or Use Marijuana Before Interviews
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170 How Do You Think On Your Feet During an Interview
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171 What Is the Best Way to Speak Into a Microphone
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172 Should I Say I am Nervous
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173 What Do You Do If You Hate Your Voice
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174 How Do I Get the Questions From the Reporter In Advance
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175 What Happens In a Live Media Training
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176 Are You Born With Great Media Skills Or Are They Learned
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177 How Do You Improve media Skills On a Regular Basis
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178 What Is the Best Way to Dress for a TV Interview
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179 What Do You Do If the Host Keeps Interrupting You
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180 Should I Take Acting Classes
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181 How do You Deal With a Biased Reporter
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10
Advanced Media Training Techniques
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182 Overview Of Advanced Media Training Techniques Section
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183 The MIc Check Promo
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184 Be Super Easy To Get A Hold Of
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185 Eliminate Gatekeepers
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186 Treat Every Media Contact Like a VIP
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187 Look for In-Person Opportunities To Meet the Media
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188 Show Up Early
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189 Practice Your Craft Every Day
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190 Never Pass By a TV Camera
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191 Front-load Your Sound Bites
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192 Free-styling in Interviews
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193 Experiment Until You Find Your Best Medium
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194 Don't Turn Down Media Requests
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195 Create and Communicate Daily
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196 Test How You Look On Different Formats
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197 Advanced Makeup Tip
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198 More Sound Bite Tips
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199 Don't Call Media Training 'Media Training'
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200 Salvaging a Bad Press Conference
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201 Use Video As Your Default Medium
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202 Know How to Make Your Own Video Quickly and Easily
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203 Develop a Thick Skin
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204 Operate In the Current Media Reality
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205 Write One or More Books
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11
Crisis Communications Media Training
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206 Overview of Crisis Communications Training Section
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208 The Real Difference Between Media Training and Crisis Communications Training
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209 Time Is Of the Essence
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210 Assemble Your Crisis Communications Team
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211 The Negative Side of Positive Thinking
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212 The Crisis Has Just Hit
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213 Messaging for the Crisis
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214 The Three Worst Responses During a Crisis
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215 The Best and Safest Answer in Crisis Communications
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216 Managing Media Requests During a Crisis
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217 Let Lawyers Tell You What NOT to Say, But NOT What TO Say
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218 Don't Try to Control the Media - Control Your Message
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219 Lessons from the BP Gulf Oil Spill
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220 Yes, You Can Rehearse Even In the Middle of a Crisis
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221 Can You Read a Statement On Camera
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222 Can I Just Put Out a Statement and Not answer Questions
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223 Don't Hide Your Crisis Communications
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224 Update the Media Frequently
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225 Rehearsal Is Not a Luxury
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226 Build Relationships With Reporters Before the Crisis Happens
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227 Crisis Communications Conclusion
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12
14 In-Person and Telephone Interviews With Print and Online Journalists
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259 Don't Relax Just Yet!
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261 A Guaranteed Cheat Sheet
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262 The Minders Can't Help You Once the Interview Starts
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263 Don't Conduct Interviews on Speaker Phone
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264 Sound Bites Are More Than Ever
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265 Stand During the Interivew
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266 Offer a Video Statement to Any Reporter interviewing You Over the Phone
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13
15 How To Be a Good Podcast Guest
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269 Go Deep In Your Podcast Interview
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267 The Difference Between Podcasts and Radio Programs
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268 Don't Always Be Closing
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14
16 Corporate Spokesperson Policies
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270 Determining Your Media Policy
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271 Employees Need to Be Media Trained
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272 Successful Standard Operating Procedures Before any Media Interview Takes Place
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17 How to Be a Media Trainer, Coach, Adviser
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273 You Can Coach People to Be Great Media Communicators
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275 The Power of the Positive
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276 Talking Isn't Training
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277 Questions Aren't the Most Important Part of the Prep
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278 You Have to Help Someone Look and Feel Comfortable First
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279 The Perfect Start to a Media Training
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280 The Secret Interview
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281 Make Just One Improvement
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283 Using Every Second of the Clock
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282 Demonstrate Best Practices
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284 Test the Messages
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285 There is Always Time to Rehearse
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286 The Importance of a Strong Message
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287 Interview Practice the Right Way
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288 More Practice, More Improvement
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289 Nothing Matters Without Great Sound Bites
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290 Time for an Easy Practice
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291 Counting Sound Bites
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292 Putting All Their Skills Together
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293 Ending on a High Note
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294 Conclusion on How to Be a Media Trainer, Coach or Consultant
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19 Media Training for Beginners - No Experience or Bravery Necessary
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312 Media Training Beginners Overview
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313 Media Training Beginners Message
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314 Media Training Beginners Answering Questions
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315 Media Training Beginners Creating Sound Bites
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316 Media Training for Beginners Cheat Sheet
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317 Media Training for Beginners Looking Good on TV
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318 Media Training for Beginners Conclusion
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17
20 Emergency Media Training: How to Face a Reporter In 2 Hours
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319 Your Media Goals
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320 Emergency Media Training What Not to Do
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321 Emergency Media Training Your Message
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322 Emergency Media Training Message for Media
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323 Emergency Media Training Message for Audience
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324 Emergency Media Training Final Message
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325 Emergency Media Training Message Test
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326 Emergency Media Training Answering Questions
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327 Creating sound bites
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328 Emergency Media Training Video Practice and Conclusion
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329 Emergency Media Training Bonus TV Tips
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18
21 How to Host Your Own Podcast
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330 How to Present on a Podcast Overview
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331 How to Present on a Podcast Topic
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332 How to Present on a Podcast Format
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333 How to Present on a Podcast Notes
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334 How to Present on a Podcast Record
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335 How to Present on a Podcast Critiquing Your Voice
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336 How to Present on a Podcast 2nd Critique
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337 How to Present on a Podcast Conclusion
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19
22 How to Be a Great Radio Guest
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340 How to Speak on Radio Goal
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341 How to Speak on Radio Message
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342 How to Speak on Radio Sound Bites
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343 How to Speak on Radio Elements of a Good Guest
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344 How to Speak on Radio Phones
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345 How to Speak on Radio Studio versus Phone
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346 How to Speak on Radio Be Ready for attacks
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347 How to Speak on Radio 1st Rehearsal
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338 How to Speak on Radio Intro
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348 How to Speak on Radio Air Checks
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349 How to Speak on Radio Conclusion
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20
23 Media Training for Press Conferences
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350 How to Speak at a Press Conference Intro
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352 How to Speak at a Press Conference Goals
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353 How to Speak at a Press Conference Dont Read Speech
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354 How to Speak at a Press confrence Backdrop
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355 How to Speak at a Press conference Speech Structure
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356 How to Speak at a Press Conference Coddle TV Reporters
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357 How to Speak at a Press Conference What if Nobody Shows
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358 How to Speak at a Press Conference video Rehearsal
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359 How to Speak at a Press Conference Conclusion
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21
24 How to Improve and Get More Comfortable With Your Own Voice
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360 How to Improve Your Voice Overview
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361 How to Improve Your Voice Famous Bad Voices
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362 How to Improve You Voice Record Your Voice
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363 How to Improve Your Voice Diagnosis Your Own Voice
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364 How to Improve Your Voice Feedback from Others
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365 How to Improve Your Voice Defining Your Exact Problems
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366 How to Improve Your voice Listen to Natural conversation
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367 How to Improve Your Voice Practice Again and Record
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368 How to Improve Your Voice Don't Lower Your Voice
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369 How to Improve Your Voice practice on Video
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370 How to Improve Your Voice Other Techniques
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371 How to Improve Your Voice Conclusions
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22
25 How To Speak Effectively On Your Own YouTube Channel
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372 how-to-create-a-digital-tv-network-overview-part-1-starting-a-youtube-channelmp4
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373 how-to-create-a-digital-tv-network-editorial-focus-part-2mp4
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374 how-to-create-a-digital-tv-network-how-to-start-part-3-starting-a-youtube-channelmp4
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375 how-to-create-a-digital-tv-network-style-options-part-4-starting-a-youtube-channelmp4
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376 how-to-create-a-digital-tv-network-editing-part-6-starting-a-youtube-channelmp4
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377 how-to-create-a-digital-tv-network-blunders-part-7-starting-a-youtube-channelmp4
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378 how-to-create-a-digital-tv-network-promotion-part-8-starting-a-youtube-channelmp4 (1)
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379 how-to-create-a-digital-tv-network-graphics-part-9-starting-a-youtube-channelmp4
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380 how-to-create-a-digital-tv-network-business-model-part-10-starting-a-youtube-channelmp4
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381 how-to-create-a-digital-tv-network-final-tips-starting-a-youtube-channelmp4
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23
26 How to Use Online Video to Deliver a Virtual Speech
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382 How to Give a keynote Speech Virtually Intro
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383 How to Give a Keynote Speech Virtually Live or Recorded
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384 How to Give a Keynote Speech Virtually Tech Requirements
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385 How to Give a Keynote Speech Virtually Tech at conference
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386 How to Give a Keynote Speech Virtually How to Deliver
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387 How to Give a Keynote Speech Virtually Performance Tips
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388 Your Speech Goals 2
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389 Stories
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390 How to Give a Keynote speech Virtually 1st Video Rehearsal
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391 How to Give a Keynote Speech Virtually Conclusion
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392 How to Give a Keynote Speech Virtually Bonus Demo Speech
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24
27 Using Video to Pitch the Media - Video PR
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393 DIY PR Overview
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394 DIY PR Technology
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395 DIY PR Breaking News Videos
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396 Example of video on breaking news
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397 Example of planned news event
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398 DIY PR Video Press Releases
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399 DIY PR Evergreen Content
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400 DIY PR Audition Video
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401 example of audition video
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402 DIY PR Video Record Your Interviews
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403 DIY PR Bonus Performance Skills Improve
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404 Concluding thoughts
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25
28 How to Be a Government Spokesperson or Public Information Officer
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405 How to Be a Government Spokesperson Intro
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407 How to Be a Government Spokesperson Message
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408 How to Be a Government Spokesperson Answering Questions
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409 How to Be a Government Spokesperson Sound Bites
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410 How to Be a Government Spokesperson Video Homework
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411 How to be a Government Spokesperson Conclusion
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26
29 Media Training for Authors
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412 Media Training for Authors Intro
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414 Media Training for Authors Nobody Cares About Your Book
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415 Media Training for Authors Message for Topic of the day, Not Your Book
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416 Media Training for Authors Create a Gimmick
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417 Media Training for Authors Talk Show Hosts Won't Read Your Book
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418 Media Training for Authors Be the Media
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419 Media Training for Authors Expertise not Authorship
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420 Media Training for Authors How Often to Mention the Book
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421 Media Training for Authors How Authors Can Look Good on TV
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422 Media Training for Authors Message from Your Book
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423 Media Training for Authors Conclusion
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27
30 Media Training for Financial Service Professionals
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424 Media Training for Financial Service Professionals Intro
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426 Media Training for Financial Service Professionals Jim Cramer Energy
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427 Media Training for Financial Service Professionals Initiate Content and Contact
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428 Media Training for Financial Service Professionals Avoid Complexity
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429 Media Training for Financial Service Professionals Conclusion
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28
31 Media Training for Political Candidates
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430 Candidate Why are you running for office
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431 Candidate Top 3 Messages
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433 Candidate Running Against an Incumbent
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434 Candidate The Stump Speech
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435 Candidate Dealing with the Media
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436 Candidate Conclusion
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29
32 Media Training for Doctors and Healthcare Officials
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437 Media Training for Doctors and Health Care Professionals Overview
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438 Media Training for Doctors and Health Care Professionals Simplify Complex Medical Issues
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439 Media Training for Doctors and Health Care Professionals Clothes
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440 Media Training for Doctors and Health Care Professionals Conclusion
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30
33 Media Training for Oil, Gas, and Energy Executives
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441 Oil and Gas Overview
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442 How to Frame Your Message
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444 Oil and Gas Answering Questions
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445 Oil and Gas Sound Bites
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446 How to Rehearse in 60 Seconds
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447 Oil and Gas Social Media
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448 Oil and Gas Speed
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449 Oil and Gas Photos
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450 Oil and Gas Non-Accident Crises
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451 Oil and Gas Conclusion
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31
34 Crisis Media Training for the Aviation Industry
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452 Crisis Communications Training for Airline Executives Intro
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454 Overview
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455 Crisis Communications Training for Airline Executives TV and the Visual
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456 Crisis Communications Training for Airline Executives 4 Goals
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457 Creating Your Message
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458 Distributing Your Message
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459 The Biggest Blunders to Avoid
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460 Crisis Communications Training for Airline Executives 1st Crisis Scenario
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461 Crisis Communications Training for Airline Executives Conclusion
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32
35 How to Communicate Effectively When Creating Your Own Online Video Courses
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462 How to Teach an Online Course Intro
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463 How to Teach an Online Course Topic
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464 How to Teach an Online Course Elephant in the Room
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465 How to Teach an Online course The Virtual Classroom Technology
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466 How to Teach An Online Course On Camera Skills
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467 How to Teach an Online Course 2nd Video Rehearsal
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468 How to Teach an Online course Video Length
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469 How to Teach an Online course Interactivity
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470 How to Teach an Online course Structure
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471 How to Teach an Online course Conclusion
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33
Advanced Insights on How to Create Your Own Online Courses - Blunders to Avoid
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472 My Half a Million Dollar Mistake
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473 Everything You Need to Be Successful Is Right In Front of You
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474 Ready. Fire. Aim. Don't Let This Be You
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475 Avoid Being the Greedy Pig That Gets Slaughtered
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476 The Online Training World Is Its Own Unique, Weird Little World
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477 Nurturing a Great Relationship with Udemy
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478 Wild Goose Chases To Avoid
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479 Avoiding Production Blunders That Could Destroy You
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480 Not Looking and Sounding Like An Idiot
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481 Develop an S.O.P. And Don't Be An SAP
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482 Become a Trusted Adviser to Your Students
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483 Your Courses Will Evolve and Grow, Not Shrink and Die
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484 Strategic Blunders to Run From
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485 Conclusion - Your Clear Path to Success in Online Course Creation
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34
How To Make Really Simple Talking Head Videos
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486 How to make a Simple Talking Head Video Overview
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487 How to Make Simple Talking Head Video Goal
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488 How to Make Simple Talking Head Video Messages
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489 How to Make simple Talking Head Video Cheat Sheet
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490 How to make a Simple Talking Head video Technology
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492 How to Make a simple Talking Head Video Practice on video
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493 How to Make a Simple Talking Head Video Focus on Just One Thing
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494 How to Make a Simple Talking Head Video Focus on 2nd Thing
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497 How to Make Simple Talking Head Video Conclusion
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495 How to Make Simple Talking Head Video REcord Til You are Happy
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496 How to Make Simple Talking Head Video Feedback from Peers
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491 How to Make a simple Talking Head Video Looking Good on Camera
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35
How to Be a Talk Show Host
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498 How to Be a Talk Show Host Intro
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499 How to Be a Talk Show Host Format
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500 How to Be a Talk Show Host Role Models
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501 How to Be a Talk Show Host Technical Issues
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502 How to Be a Talk Show Host How To get To Be a Talk Show Host
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503 How to Be a Talk Show Host 1st Video Practice
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504 How to Be a Talk Show Host 2nd Video Rehearsal
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505 How to Be a Talk Show Host Focus on Guests
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506 How to Be a Talk Show Host Good Guest versus Good Host
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507 How to Be a Talk Show Host TelePromPter
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508 How to Be a Talk Show Host Regular Schedule and feedback
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509 How to Be a Talk Show Host Conclusion
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36
On-Camera Skills for TV Reporters and News Anchors
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510 On-Camera Skills for TV Reporters and News Anchors Intro
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512 On-Camera Skills for TV Reporters and News Anchors Comfort
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513 On-Camera Skills for TV Reporters and News Anchors Overview of Visuals
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514 On-Camera Skills for TV Reporters and News Anchors On Camera Interviews
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515 On-Camera Skills for TV Reporters and News Anchors Teleprompter Intro
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516 On Camera Skills for TV Reporters and News Anchors Conclusion
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37
How to Conduct Interviews
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517 How to conduct Interviews Intro
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518 How to Conduct Interviews Person and Topic
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519 How to Conduct Interviews Everyone is a Journalist These Days
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520 How to Conduct Interviews Research the Guest
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521 How to Conduct Interviews Looking Good on Video
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522 How to conduct Interviews How to Ask Questions
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523 How to Conduct Interviews YouTube Posting
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524 How to Conduct Interviews Conclusion
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38
How to Be a Pundit or News Analyst
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525 How to Be a TV Pundit Intro
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526 How to Be a TV Pundit History
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527 How to Be a TV Pundit Core Principles
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528 How to Be a TV Pundit Create Opinions
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529 How to Be a TV Pundit Sound Bites
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530 How to Be a TV Pundit Idea Distribution
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531 How to Be a TV Pundit The Perfect Press Release
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532 How to Be a TV Pundit How to Look Good on TV
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533 How to Be a TV Pundit Daily YouTube
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534 How to Be a TV Pundit Conclusion
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39
Housekeeping Issues
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535 Housekeeping Issues Overview
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536 Who Is TJ Walker
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537 The Real Secret to Getting Value from This Course
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538 All of Your Questions Will Be Answered
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539 My First Time on TV as 'The Fonz'
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540 Ratings!
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40
Bonus Videos
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541 Media Training - The Complete Media Training Video Course
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542 Crisis Communications _ The Complete Crisis Communications Overview
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41
Bonus Reading - 5 TJ Walker Media Training Books for You
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1001_Ways_to_Wow_the_Media
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Public Speaking Success - How Anyone Can Become A Better Presenter
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Secret to Foolproof Presentations
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MediaTrainingA-Z
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Media Training Success - How Anyone Can Become A Media Pro
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42
Conclusion
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544 Concluding for Now, But Not Good Bye
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545 Ongoing Support
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546 This Course has a Companion YouTube Channel
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547 Keep Experimenting With the Media
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548 You Have a Say so In Improving This Course
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549 Congratulations, You Are Are Now Ready to Be a Master of the Media
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