Course Description

You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organizagtion.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    How to Handle a Media Crisis

    • Overview

    • Creating Your Message

    • Distributing Your Message

    • The Biggest Crisis Blunders to Avoid

    • The Epic Disasters of BP

    • Practice on Video

    • Feedback

    • Final Tips
  • 2

    Bonus Materials

    • Media Training A-Z

    • Media Training Success

    • Bonus Course