Course Description

Imagine that one of your airline's planes has gone missing and you must explain thing to the world's news media. It's not a pleasant situation, but you appear confident, you have a straightforward message and reporters are satisfied that you have been transparent and helpful. Wouldn't it be great to know that no matter how awful the crisis is, you can always speak to the media in a way that you convey confidence and can communicate the facts as they are known at that moment?

In this Crisis Communications Training for Airline Executives course, you will learn the following:

*How to prepare messages (in advance) for any airline crisis

*How to make the media realize you are being transparent and helpful

*How to avoid the common blunders made by other airline executives in times of crisis

*How to answer tough questions in times of crisis

*How to speak in sound bites and get the quotes you want

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.***“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

Course curriculum

  • 1

    Overview

    • Intro

    • TV and the Visual

    • 4 Goals

    • Crisis Communications Overview

    • What is Your Message?

    • Getting the Message Out

    • Biggest Blunders to Avoid

    • 1st Crisis Scenario

    • Practice on Video
  • 2

    Closing Thoughts

    • Conclusion

    • Feedback
  • 3

    Bonus Reading

    • Media Training Success

    • Media Training A to Z