Course Description

Crisis Communications Training for Oil and Gas Executives

This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.

TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.

If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"

You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the

Crisis Communications Training for Oil and Gas Executives Course

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    Why planning for a crisis is crucial

  • 2

    Messaging

  • 3

    Answering Questions and Hold Press Conferences

    • How to Answer Questions

    • More basics on How to Answer Questions in a Media Interview

    • Biggest Blunders to Avoid

    • Answer One Question at a Time

    • Keep Your Eyes on Your Message Points

    • Do Not Repeat Negative Words from a Reporter

    • Tell Reporters 'I Don't Know'

    • Always Be Moving toward Your Message Points

    • Give Brief Answers to Tough Questions

    • Aim for All Three Messages In Every Answer

    • Re-Write the Reporter's Questions in Media Interviews

    • Don't Add One more thing at the End of the Interview

    • Don't try to Control the Interview
  • 4

    Sound Bites and Quotes

    • Oil and Gas Sound Bites

    • What is a Sound Bite?

    • Sound Bites: Bold Action Words

    • Sound Bites: Reporters Love Cliches

    • Sound Bites: Emotion

    • Sound Bites: Give Specific Examples

    • Sound Bites: Absolutes

    • Sound Bite Tools: Attacks

    • Sound Bite Tools: Humor

    • Sound Bite Tools: Rhetorical Questions

    • Sound Bite Tools: Analogies

    • Sound Bite Tools Pop Culture References

    • Three Easiest Sound Bite Tools

    • Reflections on Sound Bites
  • 5

    Final Preparations

    • How to Rehearse in 60 Seconds or Less

    • Feedback

    • Conclusion and Final Tips
  • 6

    Bonus Section

    • The Epic Crisis Communications Disasters of BP

    • Lecture from Liaqat Amin Satti

    • Media Training A to Z

    • Media Training Success

    • Bonus Course