How to Create Winning Messages
Learn how to go into a media interview with a clear, crisp 30 second message
This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.
TJ Walker
Overview
Avoid Complexity
How to Frame a Media Message
A Media Message Answers all Basic Questions
FREE PREVIEWMedia Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn Diagram
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
What Problem are you solving, Media Message?
Assignment - Create your own Media Message
Test on Yourself
Test on Others
Conclusion
Feedback
Media Training Success
Media Training Success
Media Training A to Z