Course Description

This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.***“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

Course curriculum

  • 1

    Introduction

    • Overview

  • 2

    Creating Messages

    • Avoid Complexity

    • How to Frame a Media Message

    • A Media Message Answers all Basic Questions

      FREE PREVIEW
    • Media Messages Must be Interesting to Reporters

    • Media Messages Must Resonate with Media Audience

    • Your Media Message Needs to Benefit You

    • Three is the Perfect Number of Media Messages

    • Media Messages using a Venn Diagram

    • Have a Positive Media Message

    • Add Quantifiable Results to Your Media Message

    • What Problem are you solving, Media Message?

    • Assignment - Create your own Media Message

  • 3

    Testing Messages

    • Test on Yourself

    • Test on Others

  • 4

    Conclusion

    • Conclusion

    • Feedback

  • 5

    Bonus

    • Media Training Success

    • Media Training Success

    • Media Training A to Z