How to Hire a PR Firm
You can find the ideal public relations firm to handle your PR needs
This "How to Hire a PR Firm" course will walk you through, step-by-step, everything you need to do to find and hire the best public relations firm for you or your organization. There are thousands of PR firms in the world. This course will help you narrow down the right ones for you to approach, and then interview and then, ultimately, select one. Nothing is worse than attempting a new PR campaign with the wrong PR firm or no PR firm. That is why it is essential to go about your selection process in a rational way.
About the trainer
TJ Walker does not own or work for a PR firm. Therefore the advice in this course is not a thinly disguised plug for any one PR firm. In his role as a media trainer and senior media strategist, Walker is frequently asked by major corporations, governments and NGOs around the world to help in the process of PR firm selection.
TJ Walker
Overview
Business Goals
Competition PR
Budget
Meeting Invites
Give Budget Guidance
The Meeting
More Meeting Notes
Proposal Request
References
Sign Contract
How to Work with the PR Firm
Conclusion
Feedback
Bonus Course