Course Description

You will learn half a dozen very specific techniques on how to get more mainstream media coverage through the strategic use of simple, talking-head YouTube videos. You can increase your odds of getting on NBC, Fox News Channel, ABC and quoted in the New York Times by creating YouTube videos with PR hooks. These techniques are not expensive and can be done in less time than many bloggers spend creating posts.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    Overview of DIY PR

    • Overview

    • Technology Needs

    • How to Build a Mini Broadcast Studio

  • 2

    The Uses of YouTube Video to Generate PR

    • Breaking News

    • Example of A Video on Breaking News (artifact)

    • Planned News Events

    • Example of video for Planned News Event

    • Video Press Releases

    • Evergreen Content

    • Example of Evergreen Content Video

    • Audition Video

    • Example of Audition Video

    • Video Record Your Interviews

    • Example of Skype video Interview with Journalist

    • Bonus: Performance Skills

  • 3

    Conclusion

    • Feedback

    • Concluding Thoughts

    • Bonus Course

  • 4

    Bonus Reading

    • Media Training A-Z