Course Description

You will learn half a dozen very specific techniques on how to get more mainstream media coverage through the strategic use of simple, talking-head YouTube videos. You can increase your odds of getting on NBC, Fox News Channel, ABC and quoted in the New York Times by creating YouTube videos with PR hooks. These techniques are not expensive and can be done in less time than many bloggers spend creating posts.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.***“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

Course curriculum

  • 1

    Overview of DIY PR

    • Overview

    • Technology Needs

    • How to Build a Mini Broadcast Studio

  • 2

    The Uses of YouTube Video to Generate PR

    • Breaking News

    • Example of A Video on Breaking News (artifact)

    • Planned News Events

    • Example of video for Planned News Event

    • Video Press Releases

    • Evergreen Content

    • Example of Evergreen Content Video

    • Audition Video

    • Example of Audition Video

    • Video Record Your Interviews

    • Example of Skype video Interview with Journalist

    • Bonus: Performance Skills

  • 3

    Conclusion

    • Feedback

    • Concluding Thoughts

    • Bonus Course

  • 4

    Bonus Reading

    • Media Training A-Z