Course Description

Imagine yourself speaking at a press conference with total confidence, and the media are there in full force capturing your messages and using your favorite sound bites. Wouldn't it be great to know that regardless of the questions asked, you can get your message across and the exact quotes you want in the final story.

In this How to Speak at a Press Conference course, you will learn the following:

*How to look and sound your best on TV

*How to craft a statement as well as a media message

*How to answer reporters' questions strategically

*How to create and deliver sound bites

*How to get the exact quotes you wanted in the final story.

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    Overview

    • Intro

    • Goals
  • 2

    Actions

    • Don't Read Speech

    • Backdrop

    • Speech Structure

    • Coddle TV Reporters

    • What if Nobody Shows?
  • 3

    Practice

    • Video Rehearsal
  • 4

    Closing Thoughts

    • Conclusion

    • Feedback
  • 5

    Bonus Sound Bite Videos

    • What is a Sound Bite?

    • Bold Action Words

    • Reporters Love Cliches

    • Emotion

    • Give Specific Examples

    • Attacks

    • Absolutes

    • Humor

    • Rhetorical Questions

    • Analogies

    • Pop Culture

    • Three Easiest Sound Bites
  • 6

    Bonus Reading

    • Media Training A to Z

    • Secret to Foolproof Presentations

    • Public Speaking Success