Course curriculum

  • 1

    Investor Relations Essentials

    • Introduction to Investor Relations

    • Quick Win: The Role of Investor Relations

    • Overview: The Journey of Investor Relations

    • Share Your Goals

    • 3-Point Message Rule

    • Redefining Investor Relations Learning Experience

  • 2

    Understanding Your Audience and Metrics

    • Understanding Your Audience

    • Essential Metrics and Reports Investors Look For
  • 3

    Strategic Storytelling and Communication

    • The Power of Storytelling in Investor Presentations

    • Effective Reporting and Communication Planning
  • 4

    Leveraging Technology for Investor Relations

    • Using Digital Tools for Investor Relation Excellence

    • Developing Engaging Corporate Videos to Strengthen Investor Relations

    • The Impact of Video on Modern Investor Relations

    • Optimizing Video Production with Focus on Lighting, Sound, and Presence

    • Comparing Live and Pre-Recorded Videos for Different Purposes

  • 5

    Resilient Crisis Management

    • Preparing for Difficult Conversations with Investors

    • Resilient Crisis Management Practices for Market Challenges

    • Balancing Transparency and Over-Communication
  • 6

    Enhancing Engagement through Modern Media

    • Improving Investor Access with Podcasts and Calls

    • Understanding the Impact of Practice on Perfection

    • Replicating Genuine Investor Presentation Interactions
  • 7

    Interactive Investor Relations

    • Innovative Q&A for Investor Relations

  • 8

    Reflections and Next Steps

    • Congratulations on Your Investor Relations Journey