Course Description

Learn to Master the Media. This course features Live Video Training with TJ Walker plus personalized critiques of your homework videos. This is the most comprehensive online media training course in the world. You will know how to look great on camera, create media messages, answer questions and speak in sound bites when you complete this course.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    You CAN Communicate Your Message to The World

    • You Can MASTER The Media

    • Note: This Course Will Require "Flash" on Your Computer or Cell Phone in Order to Record and Watch Videos

    • Reminder to Sign up for the LIVE Video Component of the Course

    • Know What Quotes Will Be Used by the Media BEFORE You Say Them

    • The Ultimate Course Guarantee - You Will Become a Media MASTER

    • TJ Will Personally ANSWER Your Questions In Video

    • Please Let Me Introduce You to Your Personal Media Training Coach

    • Feedback

    • Your REAL Agenda for Being Here

    • Watching a Future Media SUPERSTAR
  • 2

    You Can Look Your Best In Every Single Interview

    • This Guy Looks RIDICULOUS

    • Sit This Way to Look Tall and LEAN

    • This Is Where You LOOK To Not Appear Shady

    • The Face Tells All

    • A Frozen Face Only Works On SNOWMEN

    • This Body Language Secret Is Super EASY

    • Busting the MYTH of Distracting HAND Motion

    • Save the DANCE Steps for Later

    • Standing Like You Are NOT In Police Lineup

    • CLOTHES Make or Break the Man or Woman

    • Why MAKEUP Is NEVER Optional

    • Now It is Your TURN

    • Be a Harsh Yet FAIR TV Critic

    • The ONE Thing

    • One Improvement Is All You Need

    • Print Out This Form for Your Next Exercise
  • 3

    Develop A Razor-Sharp Message

    • You Are Not The Message - Your Message is the MESSAGE

    • Answer the Reporter's Questions BEFORE They Get Asked

    • Your Messages Should Be Important to YOU

    • Your AUDIENCE Must Care

    • It is YOUR Job To Make You Look Good

    • THREE Is the Magic Number

    • Your Messages Must Fit Inside a VENN Diagram

    • Your Turn - What is YOUR Message

    • Record Your Message To Try it On for Size

    • Would You Buy What This Person Is SELLING

    • Record, REFINE and Improve Your Message
  • 4

    Answering Questions on YOUR Terms

    • How To Answer Questions Like a True World Leader

    • Reminder - TJ Will Answer ALL of Your Questions Here

    • Be Lazy - Answer Just ONE Question At a Time

    • CHEAT Your Way to Success in Every Interview

    • Don't Be Painted as a CROOK, A Liar or a Spouse Abuser

    • One Great Answer is I DON'T Know

    • Dodging Questions is Awful, REWRITING questions is Fine

    • It's OK to REPEAT Yourself, It's OK to REPEAT Yourself, It's OK to REPEAT Yourself

    • It's SHOWTIME

    • Print Out This Form For Your Next Exercise

    • Grading Your Interview By the NUMBERS
  • 5

    Learning a Paint By Numbers System for Creating Perfect Sound Bites

    • Everybody Talks About SOUNDBITES, But What Are They

    • Bold Action-Oriented Words Are Loved by Reporters

    • Feelings, Nothing More then FEELINGS

    • For EXAMPLE Is a Magical Phrase

    • CLICHES Are Lazy Writing But Great for Getting Quotes

    • ABSOLUTES, Always, Never or Must Bring Clarity

    • Pow, Bam, Slam Holy ATTACKS Batman

    • JOKING Your Way Into the Story

    • RHETORICAL Questions Are a NIce Change of Pace

    • ANALOGIES Are LIke Fresh Vegetables, They Are Good for You

    • You Are LIke The Best, Worst Movie, Sport Team, Singer

    • These Three Soundbite ELEMENTS Are the Easiest

    • What Makes This Soundbite Good for You

    • There Are 5 Possible OUTCOMES For Every Interview You Do

    • Become a Soundbite FACTORY

    • Become a Soundbite FACTORY

    • Let's Try On Your Soundbites for SIZE

    • Let's Try On Your Soundbites for SIZE
  • 6

    Higher Levels Of Media Mastery

    • Creating Your Media Skill STEW

    • Criticize, Criticize, CRITICIZE

    • The Perfect Number of REHEARSALS on Video Is...

    • YouTube Your Way to Prominence

    • You Don't Have to Look Awful on SKYPE Video if You Do These Things

    • FACEBOOK Live Video Will Get You IN Front of Your Home Team

    • The #1 Media Training TIP In the World

    • Reminder to Attend Your Final LIVE Training Session with TJ

    • You Are READY for ALL Future Media Interviews

    • Your Turn - What Did You Learn

    • Receive a Personalized CRITIQUE of Your Next Media Interview
  • 7

    Bonus Reading

    • Media Training A to Z

    • Media Training Success
  • 8

    Additional Resources

    • More Online Courses at No Charge