Author Media Training: How to Promote Your Book in the Media

Author Media Training: How to Promote Your Book in the Media

How to look comfortable and confident on TV, create media messages, answer reporters' questions and speak in sound bites | taught by TJ Walker
  • 117 Videos

Course Curriculum

Concluding Thoughts
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Bonus Videos
How to Eliminate Nerves Before TV Interviews
How to Tell If Your Media Interview Was Effective
If You Forgot What to Say
Should You Wear Glasses for a TV Interview?
How to Look Good For Your Skype Video Interview
How to Make a YouTube Video Via Webcam
What is Media Training?
5 Step Walker Method for Media Training FREE PREVIEW
Should You Take Beta-Blockers?
How to Speak Into a Microphone
How to Think on Your Feet
Crisis Communications
Crisis Communications, Don't let Lawyers Control Message
Emergency Preparation
How to Get Questions in Advance
Media Stars Enjoy Interviews
Worst Televison Interview Ever
How to Give a Great Radio Interview
Top Three Media Interview Mistakes
What if You Hate Your Voice
How to Do a Satellite Interview
What Makes Great Media Communicators Great
How to Use a Teleprompter for Newscasts
Never Say 'No Comment'
How to Avoid Saying 'Uh' and 'Um'
What is the Difference Between Good and Bad Media Training?
How to Stall A Reporter During an Interview
What Ground Rules Media Interviews Should Have
Should You Memorize Your Media Messages?
What Equipment Do You Need to Conduct a Media Interview?
What is the Best Video Camera for making Internet Video
Media Skills are Learned, Not Bred
Which Media Form is Most Effective
Media Training Tips for Talk Radio
What if a Reporter Misquotes You?
How to Brainstorm Media Messages
What to do if Reporters are Lazy, Stupid or Dumb
Don't Wait for Reporters to Ask Questions
How to Turn Sound Bites on and off
How and When to be a Sound Bite Machine
Return Reporter's Phone Calls
Never Act Defensive
Don't Lie to the Media
How to Stall for Time if a Reporter Calls
When to Speak Off the Record
Don't Time Stamp Your Answers
How to Fight Media Bias
Don't Ask Reporters to Read Back Your Quotes
Don't Wait for Reporters to Call You
How the Media Can Make or Break Your Career
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Client Pass
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Course description

Imagine becoming a regular fixture on the talk show circuit and in the national media as a well-known author. Writing a good book isn't easy, but getting in front of enough people to generate buzz and demand for your books can be even harder. This Media Training for Authors course will teach you step-by-step how to prepare for media interviews. Specifically, you will learn how to look good on TV, how to frame a media message, how to answer reporters' questions and how to speak in sound bites.

If you want to sell a lot of books, you will need to be able to sell your ideas and your expertise to the public through regular media appearances. You can begin learning how to master the media right now in this comprehensive, interactive course.

TJ Walker is a media trainer with 30 years of experience as a media coach to best-selling authors, experts, CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize winners. Walker is also the author of the USA Today #1 Bestseller "Secret to Foolproof Presentations" (also a Business Week and Wall Street Journal Bestseller). Walker once set the Guinness book of World Records for most talk show appearances ever in a 24 our period (104) while promoting one of his public speaking books.

The course also features three bonus interviews with book publishing legend Dan Poynter.

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TJ Walker
TJ Walker
President, Media Training Worldwide

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.

His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.

In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.

Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.

Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.

Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.


“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer

“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor

“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

TJ Walker