Course Description

Imagine that every time you speak to a healthcare reporter, you get the exact message and even the exact quotes you wanted in the final story. Wouldn't it be great if your medical expertise got into the final story without any distortions?

In this Media Training for Doctors and Healthcare Professionals course, you will learn the following:

*How to look your best on camera

*How to shape a media message

*How to answer health reporters' questions

*How to speak in sound bites

*How to get the exact quote you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

Course curriculum

  • 1

    Overview

    • Intro

    • Simplify Complex Medical Issues

  • 2

    How to Look Your Best on Camera

    • How to Look Your Best on Camera Overview

    • Clothes

    • How to Apply Makeup

    • How to Sit for TV Interviews

    • How to Smile for TV Interviews

    • How to Use Your Eyes

    • How to Move Your Head

    • How to Move Your Body

    • How to Move Your Hands

    • How to Sit in Your Chair

    • How to Stand

    • Video Record and See Your Improvements

  • 3

    Messaging

    • How to Frame a Message

    • A Media Message Answers All Basic Questions

    • Media Messages Must be Interesting to Reporters

    • Media Messages Must Resonate with Media Audiences

    • Your Media Messages Must Benefit You

    • Three is the Perfect Number

    • Venn Diagram

    • Have a Positive Message

    • Add Quantifiable Results to Your Media Message

    • What Problem are You Solving?

    • Create Your Own Media Message

  • 4

    Answering Questions in a Media Interview

    • How to Answer Questions in a Media Interview Overview

    • Answer One Question at a Time

    • Keep Your Eyes on Your Message Points

    • Do Not repeat Negative Words

    • Tell Reporters 'I Don't Know'

    • Always Be Moving Toward Your Message Points

    • Give Brief Answers to Tough Questions

    • Aim for All Three Messages in Every Answer

    • RE-Write the Reporter's Questions

    • Don't Add One More Thing

    • Don't Try to Control the Interview

  • 5

    Speaking in Sound Bites

    • What is a Sound Bite Overview

    • Sound Bites Bold Action Words

    • Sound Bites Reporters Love Cliches

    • Sound Bites Emotion

    • Sound Bites Give Specific Examples

    • Sound Bites Absolutes

    • Sound Bites Attacks

    • Sound Bite Tools Humor

    • Sound Bite Tools Rhetorical Questions

    • Sound Bite Tools Analogies

    • Sound Bite Tools Pop Culture References

    • Three Easiest Sound Bite Tools

    • Reflections on Sound Bites

    • 5 Outcomes of Every Media Interview

    • Sound Bite Homework

    • Sound Bite Practice

    • Final Interview Practice

  • 6

    Concluding Thoughts

    • Conclusion

    • Feedback

  • 7

    Bonus Reading

    • Media Training A to Z

    • Media Training Success