Course Description

Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story?

In this Media Training for Financial Service Professionals course, you will learn how to do the following:

*Look your best on TV

*Create media messages

*Answer financial reporters' questions

*Speak in sound bites

*Get the quotes you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    Overview

    • Intro

    • Avoid Complexity

    • Jim Cramer Energy

    • Initiate Content and Contact
  • 2

    How to Look Your Best on Camera

    • How to Look Your Best on TV

    • How to Apply Makeup

    • How to Sit for TV Interviews

    • How to Smile for TV Interviews

    • How to Use Your Eyes

    • How to Move Your Head

    • How to Move Your Body

    • How to Move Your Hands

    • How to Sit in Your Chair

    • How to Dress

    • Video Record and See Your Improvement
  • 3

    Messaging

    • How to Frame a Media Message

    • A Media Message Answers All Basic Questions

    • Media Messages Must Be Interesting to Reporters

    • Media Messages Must Resonate with Media Audience

    • Your Media Message Needs to Benefit You

    • Three is the Perfect Number

    • Venn Diagram

    • Have a Positive Message

    • Add Quantifiable Results

    • What Problem Are You Solving?

    • Assignment - Create Your Own Media Message
  • 4

    Answering Questions in Media Interviews

    • How to Answer Questions in Media Interviews Overview

    • Answer One Question at a Time

    • Keep Your Eyes on Your Messages

    • Do Not Repeat Negative Words

    • Tell Reporters 'I don't Know'

    • Always Be Moving Toward Your Message Points

    • Give Brief Answers

    • Aim for All Three Messages in Every Answer

    • Re-Write the Reporter's Questions

    • Don't Add One More Thing

      FREE PREVIEW

    • Don't Try to Control the Interview
  • 5

    Sound Bites

    • What is a Sound Bite Overview

    • Sound Bites Bold Action Words

    • Sound Bites Reporters Love Cliches

    • Sound Bites Emotion

    • Sound Bites Give Specific Examples

    • Sound Bites Absolutes

    • Sound Bites Attacks

    • Sound Bite Tools Humor

    • Sound Bite Tools Analogies

    • Sound Bite Tools Pop Culture References

    • Three Easiest Sound Bite Tools

    • Reflections on Sound Bites

    • The five outcomes of every media interview

    • Sound Bite Homework

    • Sound Bite Practice

    • Final Interview Practice
  • 6

    Closing Thoughts

    • Conclusion

    • Feedback
  • 7

    Bonus Reading

    • Media Training A to Z

    • Media Training Success

    • Secret to Foolproof Presentations

    • Public Speaking Success - How Anyone Can Become A Better Presenter

    • 1001_Ways_to_Wow_the_Media