Media Training for Print Interviews and Online Publications
How to talk to a reporter and get the exact messages and quotes you want in the final story
This course is designed specifically for people who are about to do media interviews with print reporters and online journalists (There is no on-camera TV training in this course). Students will learn exactly how to shape a media message, answer questions from reporters and speak in sound bites. If you are nervous or uncertain about how to get through news media interview with a newspaper or text-based journalist, this course is specifically designed for you. The course has numerous specifc videos oulining step-by-step the process yuo need to take in preparing for interviews. If you want to gain control of interviews and avoid career-damaging quotes, this media training course is designed for you.
TJ Walker
Overview
How to Frame a Media Message
A Media Message Answers all Basic Questions
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn Diagram
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
What Problem are you solving, Media Message
How to Answer Questions in a Media Interview Overview
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Do Not Repeat Negative Words from a Reporter
Tell Reporters 'I Don't Know'
Always Be Moving toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages In Every Answer
Re-Write the Reporter's Questions in Media Interviews
Don't Add One more thing at the End of the Interview
Don't try to Control the Interview
What is a Sound Bite Overview
Sound Bites Bold Action Words
Sound Bites Reporters Love Cliches
Sound Bites Emotion
Sound Bites Give Specific Examples
Sound Bites Absolutes
Sound Bites Attacks
Sound Bite Tools Humor
Sound Bite Tools Rhetorical Questions
Sound Bite Tools Analogies
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
The 5 Outcomes of Every Media Interview
Feedback
Conclusion
Media Training A to Z
Media Training Success
Bonus Course