Course Description

Imagine that you are on a live major national TV news program. You are being grilled by a tough and forceful host. look confident, comfortable and relaxed. You actually feel as comfortable and relaxed as if you were having a one on one conversation with a friendly client. You have a clear and understandable message that is coming out forcefully.

LIVE Training Added! This course now includes 2 additional Live sessions with TJ Walker via online video. You will be called on personally by TJ. Your speaking videos will also be critiqued by TJ and all of your questions will be answered Live. Live sessions are held on the first Monday of every month at 2:00 PM Eastern time. (Contact [email protected] to get sign-in details after you have enrolled in the course)

You answer the tough questions; you don't dodge them. But you answer questions on your own terms, never defensively.

Finally, your key messages are sprinkled with sound bites so that no matter how the interview is edited later, by that network or other journalists who happen to be watching, you get the exact quotes you wanted and planned.

This can become your reality if you go through media training using the Media Training Worldwide methods.

The problem with being interviewed by the media without media training or with inadequate media training is the following:

  • You look scared and uncomfortable
  • You feel nervous
  • Your answers are clumsy, awkward, and complex
  • Your quotes and sound bites are defensive, off message, and in some cases, career-ending
  • Your reputation is harmed, not helped

Don't let this be your reality.

At the Media Training Worldwide online media training course, we help you with one big goal: Making you look confident on TV and getting the exact messages and quotes you want in the final, edited, stories. All of our training for you is devoted to helping you build 4 very specific skills in order to accomplish your main media goal.

  1. How to look comfortable, confident and relaxed on camera, so that you come across in the style you want.
  2. How to shape a simple, 3-part, 30-second message, no matter how complicated your subject matter is.
  3. How to answer questions in a focused, strategic manner.
  4. How to create sound bites for each message point and then deliver those sound bites in the interview so you only get quoted with the words you planned in advance.

We build these skills though an intensive online, interactive course with more than 100 videos plus homework assignments.

You will also receive not one, but two media training books (Media Training A to Z and Media Training Success) at no charge.

Our founder and lead trainer is TJ Walker, a 30 year veteran of the media training industry. Here is more about TJ:

  • Trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, US Senators, Members of Parliament, NFL stars and Miss Universes
  • Author of five media and presentation training books, including the USA #1 Bestselling "Secret to Foolproof Presentation" (also a Wall Street Journal and Business Week Bestseller)
  • Set Guinness Book of World Records for Most talk show appearances ever in a 24 hour period (more than 100)
  • Has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR.

Your next interview might still be months away. But right now is the perfect time to begin learning more media training skills. Within minutes, you can start reading books and watching media training videos in order to start your path to true media mastery. So enroll now in this online media training course or call us at +1.212.764.4955

Don't let another day or possible media interview pass you by without being thoroughly prepared. Call now to begin the process of becoming a media master.


What do others say about TJ Walker and Media Training Worldwide

"TJ Walker's single-minded devotion to presentation training has made him
the #1 expert for executives seeking guidance on speaking to the public and

Bob Bowdon
Anchor/Reporter, Bloomberg Television

"TJ Walker is the leading media trainer in the world" Stu Miller, Viacom New Producer

"Media Training Worldwide is the world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor


President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.***“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

Course curriculum

  • 1

    Advanced Media Training - Overview

    • What are your Media Training goals?

  • 2

    How to Look Your Best On Camera

    • How to Look Your Best on TV - Overview

    • How to Apply Makeup for TV Interviews

    • How to Sit for TV Interviews

    • How to Smile for TV Interviews

    • How to Use Your Eyes During a TV Interview

    • How to Move Your Head for Video Interviews

    • How to Move Your Body for TV Interviews

    • How to Move Your Hands for TV Interviews

    • How to Sit in Your Chair for TV Interviews

    • How to Stand for TV Interviews

    • How to Dress for TV Interviews

    • Video Record and See Your Improvement

    • How to Critique Your Own Video Performance

  • 3


    • How to Frame a Media Message

    • A Media Message Answers all Basic Questions

    • Media Messages Must be Interesting to Reporters

    • Media Messages Must Resonate with Media Audience

    • Your Media Message Needs to Benefit You

    • Three is the Perfect Number of Media Messages

    • Media Messages using a Venn Diagram

    • Have a Positive Media Message

    • Add Quantifiable Results to Your Media Message

    • What Problem are you solving, Media Message

    • Assignment - Create your own Media Message

    • Promo Video

  • 4

    Answering Questions in a media Interview

    • How to Answer Questions in a Media Interview Overview

    • Answer One Question at a Time

    • Keep Your Eyes on Your Message Points

    • Do Not Repeat Negative Words from a Reporter

    • Tell Reporters 'I Don't Know'

    • Always Be Moving toward Your Message Points

    • Give Brief Answers to Tough Questions

    • Aim for All Three Messages In Every Answer

    • Re-Write the Reporter's Questions in Media Interviews

    • Don't Add One more thing at the End of the Interview

    • Don't try to Control the Interview

    • Advanced Public Speaking Promo2

    • Time to Deliver Your Final Presentatoin On Video

    • Time to Rehearse Your PowerPoint on Video

    • Time To Rehearse Your Presentation on Video

    • Time to Rehearse Your Story

    • Become a Better Media Communicator by Critiquing Others

    • Final Recorded Interview

    • First Media Video Recording

    • Media Training Promo Video 7.13.15

    • Record Your Sound Bites

    • Video Record Your Interview

    • Video Record Your Message

  • 5

    Speaking in Sound Bites

    • What is a Sound Bite Overview

    • Sound Bites Bold Action Words

    • Sound Bites Reporters Love Cliches

    • Sound Bites Emotion

    • Sound Bites Give Specific Examples

    • Sound Bites Absolutes

    • Sound Bites Attacks

    • Sound Bite Tools Humor

    • Sound Bite Tools Rhetorical Questions

    • Sound Bite Tools Analogies

    • Sound Bite Tools Pop Culture References

    • Three Easiest Sound Bite Tools

    • Reflections on Sound Bites

    • The 5 Outcomes of Every Media Interview

    • Sound Bite Homework

    • Sound Bite Practice

    • Final Interview Practice

    • Feedback

  • 6

    Bonus Videos

    • How to Eliminate Nerves Before TV Interviews

    • How to Tell if Your Media Interview Was Effective

    • If You Forget What to Say During a TV Interview

    • Should You Wear Glasses for a TV Interview

    • How to Look Good for Your Skype Video Interview

    • How to Make a YouTube Video Via Webcam

    • 5 Step Walker Method for Media Training

    • Should you take beta-blockers or alcohol before TV Interviews

    • How to Speak Into a Microphone

    • How to Think on your Feet for Media Interviews

    • Crisis Communications, How to Talk to the Media

    • Emergency Preparation for Media Interviews

    • Media Interviews, How to Get the Questions in Advance

    • Media Stars Enjoy Interviews

    • Worst Television Interview Ever!

    • How to Give a Great Radio Interview Over the Phone

    • Top Three Media Interview Mistakes

    • What if You Hate Your Voice for Media Interviews

    • How to do a Satellite TV Interview

    • What Makes Great Media Communicators Great

    • How to Use a TelePrompTer for TV Newscasts

    • Never say 'No Comment' the the Media

    • How to avoid saying uh and um on TV interviews

    • What is the Difference Between Mediocre Media Training and Great Media Training

    • How to Stall a Reporter During an Interview

    • What Ground Rules Should Media Interviews Have

    • Should You Memorize Your Media Messages for TV Interviews

    • What Equipment do you need to Conduct a Media Training

    • What is the Best Video Camera for Making Internet Videos

    • Media Skills are Learned, not Bred

    • Which Media Form, Radio, TV, Text is most effective

    • Media Training Tips for Talk Radio

    • What if a Reporter Misquotes You

    • How to Brainstorm Media Messages

    • What to do if Reporters are stupid, lazy or dumb

    • Don't Wait for Reporters to Ask Questions

    • How to Turn Sound bites on and Off

    • How and When to be a Sound Bite Machine

    • Media Interview Tips, Return Reporters' Phone Calls

    • Never Act Defensive in a Media Interview

    • Don't lie to the media | Media Training

    • How to Stall for Time if a Reporter Calls

    • When to Speak Off the Record with Reporters

    • Don't Time Stamp Your Media Answers

    • How to Fight Media Bias | Media Training

    • Don't ask Reporters to Read Back Your Quotes

    • Don't Wait for Reporters to Call You

    • Crisis Communications, Don't Let Lawyers Run the Show

    • How the Media Can Make or Break Your Career

  • 7

    Bonus Reading Material

    • Media Training A to Z

    • Media Training Success

    • 1001 Ways to Wow the Media