Course curriculum

  • 1

    Introduction to Value-Based Selling

    • Course Introduction: Mastering Value-Based Selling

    • Quick Win: Charge What You’re Worth

    • Consistently Creating Value

    • Distinctive Features of the Course: Facebook Support Community for Q&A and AI Interactive Clone
  • 2

    Moving Beyond Traditional Pricing Models

    • Moving Beyond the Hourly Fee Model for Greater Success

    • Understanding Value in a Competitive World

    • Selling Beyond the Product
  • 3

    Crafting and Communicating Exceptional Value

    • Shaping Exceptional Value Through Masterful Creations

    • The Key to Securing Fair Compensation and Recognition

    • Understanding Client Expectations

    • Understanding Market Forces and Creating a Strong Value Proposition
  • 4

    Innovation, Authority, and Positioning

    • Sustaining Innovation That Drives Value

    • Positioning Expertise Strategically

    • Building Authority and Sales with Intellectual Property

    • How to Build Your Expertise One Idea at a Time
  • 5

    Marketing and Social Proof Strategies

    • Growing Your Business with Authentic Marketing and Valuable Content

    • Leveraging Testimonials for Authentic Marketing

    • Becoming the Top Choice in Your Market

    • Why Positioning Matters More Than Price
  • 6

    Continuous Growth and Improvement

    • Staying Relevant Through Learning and Innovation

    • Emphasizing Learning Through Q&A Interaction

    • Enhancing Online Course Quality Through Feedback
  • 7

    Certification and Next Steps

    • Congratulations: Certified Value-Based Selling Professional