Personal Media Training
Personal, individualized coaching from a world leader in media training
In this "Personal Media Training" course you will receive personalized training, feedback and coaching from TJ Walker, a leading media training coach to CEOs, Presidents of countries and Prime Ministers. You will receive up to 10 personalized video critiques of your on-camera media rehearsals and you will receive a live Skype video session. This is a chance to get expert coaching from one of the true masters of media training, crisis communication and reputation management. This course is the next best thing to an in-person training workshop, only much less expensive.
TJ Walker
Overview
Answering Your Questions
Media Training Goals
How to Look Your Best on TV - Overview
How to Apply Makeup for TV Interviews
How to Sit for TV Interviews
How to Smile for TV Interviews
How to Use Your Eyes During a TV Interview
How to Move Your Head for Video Interviews
How to Move Your Hands for TV Interviews
How to Move Your Body for TV Interviews
How to Sit in Your Chair for TV Interviews
How to Stand for TV Interviews
How to Dress for TV Interviews
Video Record and See Your Improvement
Critiquing On-Camera Appearance
Big Interview Critique
How to Frame a Media Message
A Media Message Answers all Basic Questions
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn Diagram
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
What Problem are you solving, Media Message?
Assignment - Create your own Media Message
Message Critique
How to Answer Questions in a Media Interview Overview
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Tell Reporters 'I Don't Know'
Do Not Repeat Negative Words from a Reporter
Always Be Moving toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages In Every Answer
Re-Write the Reporter's Questions in Media Interviews
Don't Add One more thing at the End of the Interview
Don't try to Control the Interview
Question Critique
What is a Sound Bite Overview
Sound Bites Bold Action Words
Sound Bites Reporters Love Cliches
Sound Bites Emotion
Sound Bites Give Specific Examples
Sound Bites Absolutes
Sound Bites Attacks
Sound Bite Tools Humor
Sound Bite Tools Rhetorical Questions
Sound Bite Tools Analogies
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
The 5 Outcomes of Every Media Interview
Sound Bite Homework
Sound Bite Practice
Final Interview Practice
Soundbite Critique
Skype Conference
Feedback
Media Training A - Z
Media Training Success
Bonus Course