Course Description

In this "Personal Media Training" course you will receive personalized training, feedback and coaching from TJ Walker, a leading media training coach to CEOs, Presidents of countries and Prime Ministers. You will receive up to 10 personalized video critiques of your on-camera media rehearsals and you will receive a live Skype video session. This is a chance to get expert coaching from one of the true masters of media training, crisis communication and reputation management. This course is the next best thing to an in-person training workshop, only much less expensive.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking and media training workshops for 30+ years. Walker has trained: • Presidents and Prime Ministers • U.S. Senators and Members of Parliament • Nobel Peace Prize winners • Super Bowl champions • Miss Universe winners • CEOs and senior executives around the world His book, Secret to Foolproof Presentations, was a USA Today #1 Bestseller and also appeared on The Wall Street Journal and BusinessWeek bestseller lists. TJ is a frequent network news communications analyst and has made more than 2,000 appearances on major outlets including: CBS, ABC, NBC, CNN, Fox News Channel, MSNBC, Bloomberg TV, Al Jazeera, NPR, SiriusXM, Fox Business, HLN, and others. In 2009, he entered the Guinness Book of World Records for the most talk show appearances in a 24-hour period. A Global Leader in Presentation Skills Training: TJ Walker is one of the most prolific producers of online presentation and media training courses in the world, with: • 200+ specialized online, in-person, and blended courses • 2.1 Million students worldwide • Learners in 172 countries His additional books include: • Media Training A-Z • Media Training Success He also produces daily public speaking training content through his platform, TJ Walker – Speak to Influence. Academic Background: • Merit Scholar, Duke University • Graduated magna cum laude • Lecturer and trainer at Yale, Columbia, and Princeton What Industry Leaders Say: “TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” — Bob Bowdon, Bloomberg Television “TJ Walker is the leading media trainer in the world.” — Stu Miller, Viacom News Producer “The world’s leading presentation and media training firm.” — Gregg Jarrett, Fox News Channel Anchor “It's important to get your message out in a clear and concise way. TJ gives specific strategies to help you succeed.” — Jeff Winteroff, Winteroff Securities

Course curriculum

  • 1

    Introduction

    • Overview

    • Answering Your Questions

    • Media Training Goals
  • 2

    Appearance

    • How to Look Your Best on TV - Overview

    • How to Apply Makeup for TV Interviews

    • How to Sit for TV Interviews

    • How to Smile for TV Interviews

    • How to Use Your Eyes During a TV Interview

    • How to Move Your Head for Video Interviews

    • How to Move Your Hands for TV Interviews

    • How to Move Your Body for TV Interviews

    • How to Sit in Your Chair for TV Interviews

    • How to Stand for TV Interviews

    • How to Dress for TV Interviews

    • Video Record and See Your Improvement

    • Critiquing On-Camera Appearance

    • Big Interview Critique
  • 3

    Messaging

    • How to Frame a Media Message

    • A Media Message Answers all Basic Questions

    • Media Messages Must be Interesting to Reporters

    • Media Messages Must Resonate with Media Audience

    • Your Media Message Needs to Benefit You

    • Three is the Perfect Number of Media Messages

    • Media Messages using a Venn Diagram

    • Have a Positive Media Message

    • Add Quantifiable Results to Your Media Message

    • What Problem are you solving, Media Message?

    • Assignment - Create your own Media Message

    • Message Critique
  • 4

    Answering Questions

    • How to Answer Questions in a Media Interview Overview

    • Answer One Question at a Time

    • Keep Your Eyes on Your Message Points

    • Tell Reporters 'I Don't Know'

    • Do Not Repeat Negative Words from a Reporter

    • Always Be Moving toward Your Message Points

    • Give Brief Answers to Tough Questions

    • Aim for All Three Messages In Every Answer

    • Re-Write the Reporter's Questions in Media Interviews

    • Don't Add One more thing at the End of the Interview

    • Don't try to Control the Interview

    • Question Critique
  • 5

    Soundbites

    • What is a Sound Bite Overview

    • Sound Bites Bold Action Words

    • Sound Bites Reporters Love Cliches

    • Sound Bites Emotion

    • Sound Bites Give Specific Examples

    • Sound Bites Absolutes

    • Sound Bites Attacks

    • Sound Bite Tools Humor

    • Sound Bite Tools Rhetorical Questions

    • Sound Bite Tools Analogies

    • Sound Bite Tools Pop Culture References

    • Three Easiest Sound Bite Tools

    • Reflections on Sound Bites

    • The 5 Outcomes of Every Media Interview

    • Sound Bite Homework

    • Sound Bite Practice

    • Final Interview Practice

    • Soundbite Critique
  • 6

    Conclusion

    • Skype Conference

    • Feedback
  • 7

    Bonus

    • Media Training A - Z

    • Media Training Success

    • Bonus Course